Financial Seminar Backend Training

Module 6 of 12

How CloseBot Works

One persona, one job flow, many advisor sources.

Module 6 — One Job Flow, Many Advisors

Video placeholder · 8–10 minutes · embed a Loom or YouTube link here

What to show on screen

  • The master Financial Advisor Job Flow
  • The source list showing multiple advisor sub-accounts
  • Source-level variables for one advisor
  • An advisor-specific knowledge document

CloseBot architecture

One Master Persona
One Master Financial Advisor Job Flow

Advisor Source A

  • Business Name
  • Advisor Name
  • Advisor Phone
  • Booking URL
  • Firm Email
  • Escalation Phone
  • Compliance Email
  • Advisor-specific knowledge document

Advisor Source B

  • Business Name
  • Advisor Name
  • Advisor Phone
  • Booking URL
  • Firm Email
  • Escalation Phone
  • Compliance Email
  • Advisor-specific knowledge document

Advisor Source C

  • Business Name
  • Advisor Name
  • Advisor Phone
  • Booking URL
  • Firm Email
  • Escalation Phone
  • Compliance Email
  • Advisor-specific knowledge document

One master persona and one master job flow serve every advisor. Sources carry the differences.

Do not duplicate the master Job Flow for every normal client.

Attach each advisor's HighLevel sub-account as a new source on the existing Financial Advisor Job Flow.

The persona stays generic and reusable. It describes how the assistant speaks, never who the advisor is. All identity, contact and booking details come from source variables and the advisor knowledge document.

Persona traits

  • Concise
  • Friendly
  • Sincere
  • Calm
  • Professional
  • Nonjudgmental
  • Not overly sales-focused

Connecting a new advisor source

  • CloseBot → Sources → Add Source → HighLevel/LeadConnector, authorize if prompted
  • Select the correct advisor sub-account and name the source [Firm Name] — HighLevel
  • Confirm the location name and location ID before saving
  • Open Financial Seminar Support — Master, click the rocket icon, choose Add Source and attach the new source
  • Never disconnect an existing source to refresh it — re-add it through Add Source instead

Source variables

CloseBot variableEnter this value
Business NameHighLevel Firm Name custom value
Advisor NameHighLevel Advisor Name custom value
Advisor PhoneHighLevel Advisor Phone custom value
Advisor Booking URLHighLevel Advisor Booking URL custom value
Escalation PhoneHighLevel Escalation Phone custom value
Compliance EmailHighLevel Compliance Email custom value
Firm EmailHighLevel Firm Email custom value
Calendar IDHighLevel calendar permanent ID, when direct booking is enabled

Source variable quality check

  • No placeholders remain
  • The advisor name includes approved credentials
  • Phone numbers are formatted correctly
  • The booking URL opens the correct advisor's calendar
  • No information from another advisor is present

The advisor knowledge document must include

  • Seminar description, cost information, guest policy and what to bring
  • Seminar length and an honest sales-presentation explanation
  • What happens after the seminar and the personal review description
  • Booking instructions and cancellation instructions
  • The approved compliance response
  • One location FAQ per active seminar, with parking instructions and registration links
  • Firm contact information
  • All expired events removed and no other advisor's information present

Master Job Information must

  • Use source variables for firm and advisor information
  • Explain the seminar-status behavior
  • Include financial compliance restrictions
  • Prevent invented dates, locations or recommendations
  • Only offer advisor booking for permitted statuses
  • Contain no other client's name or information
  • Contain no specific current seminar dates