Financial Seminar Backend Training

Module 7 of 12

CloseBot Response Logic

Tag-priority behavior that decides what the assistant says — and when it stays silent.

Module 7 — How CloseBot Decides What to Say

Video placeholder · 10–12 minutes · embed a Loom or YouTube link here

What to show on screen

  • The tag priority table
  • A contact record with a single status tag
  • Source exclusions inside CloseBot
  • Two sample SMS conversations with different tags

Tag priority and behavior

PriorityTagCloseBot behavior
1Seminar - Stop NurtureDoes not respond. The contact should also have the ai off tag.
2Seminar - Advisor BookedConfirm they are already scheduled. Answer preparation questions. Do not pitch another appointment.
3Seminar - Attended Did Not BookAcknowledge attendance. Answer follow-up questions. Offer a personal review naturally and without pressure.
4Seminar - No ShowBe warm and nonjudgmental. Offer future seminar dates and the advisor booking link as an alternative.
5Seminar - CanceledOffer another seminar date. Offer direct advisor booking if another event does not fit.
6Seminar - RSVP ConfirmedAnswer logistics questions. Provide event details. Do not pitch an appointment.
7Seminar - RSVP MaybeAnswer concerns warmly. Help the person decide without pressure.
8Seminar - RSVP DeclinedOffer a future seminar or a direct advisor appointment.
9Seminar - RegisteredAnswer event questions and encourage RSVP confirmation.

Source filters — the Agent may respond when the contact has one of these tags

  • Seminar - Registered
  • Seminar - RSVP Confirmed
  • Seminar - RSVP Maybe
  • Seminar - RSVP Declined
  • Seminar - Canceled
  • Seminar - No Show
  • Seminar - Attended Did Not Book
  • Seminar - Advisor Booked

The Stop Nurture workflow must

  • Add Seminar - Stop Nurture
  • Add ai off
  • Remove the contact from seminar nurture workflows
  • Update CloseBot Stage to Stop Nurture
  • Stop additional automated seminar follow-up

SMS only, at least initially

CloseBot should respond on inbound SMS replies only. Email and other channels remain with HighLevel's scheduled messaging.

These source exclusions must remain active

tag is not ai off • tag is not Seminar - Stop Nurture